Lata Jain is the Founder of Go Girl Foundation based in Delhi. Her mission is to help women around the world manage their periods with confidence. She observes that lack of access of sanitary protection disempower women and girls, as they have to stay at home to avoid staining their clothes with blood in public. She put a step forward to improve the life of women and girls and make them feel confident again which was lost due to the issue.

Her team reaches villages, slums, etc. and educate women and girls how they maintain hygiene during their menstrual cycle.

Her Collaboration with ReliefPad (reusable sanitary pad) changed the lives of women. ReliefPad, reusable sanitary pad has taken extensive solution-oriented approach to deal with the issue that includes both innovative solution and hygiene education.